McDonald’s: Spy Gear In Happy Meals
By Annie Wong | July 25, 2008
From now to August 14, when you buy a happy meal in McDonalds kids can collect Spy Gears which is released in time with Wild Planet’s 10th anniversary the maker of the spy toys. Spy Gear gadgets includes secret wrist beam, spy guard motion alarm, spy disc defender, invisible message pen, rear view spy scope and mobile message bot.
In addition, there will be a first spy gear board games, spy trackdown and spy wire. The games will arrive in late August which the Spy Video ATV 360™ hits the store.
Join the Migration
By Annie Wong | July 24, 2008
Reebok’s new TV commercial “Migration” is including 20 NFL stars. The ads shows players during the off-season, lounging by the pool, mowing the lawn, fishing, and coming together from these places to their respective stadiums.
Libby’s National Get Back to the Table Month
By Annie Wong | July 23, 2008
Libby’s has declared the month of September to be “National Get Back to the Table Month,” which encourages American families to eat more dinners especially canned vegetables together. In order to promote the theme they’ve enlisted country singer Sara Evans which recorded a Libby’s jingle. The jingle will be featured in spots on country music stations nationwide starting on September 1.
Also Libby’s will be hosting an online contest from September 1 to December 15, where parents can submit stories and creative tips for getting their families together at dinner time. The winner, will get a chance to have a dinner with Sara Evans backstage after her concert.
Finally, on their website http://www.GetBacktotheTable.com) users can find “Top 5 Reasons to Get Back to the Table”, a database of easy, low cost recipes featuring Libby’s vegetables; and tips on planning meals and saving time and money at the grocery store from “Total Mom” author/TV personality Hannah Keeley.
Wal-Mart Makeover More Approachable The Correct Path?
By Annie Wong | July 22, 2008
Wal-Mart has changing their logo, does this new identity means a shift in Wal-Mart’s corporate identity? Changing the corporate identity is a dangerous movement and it need to be thought out carefully, but when done right it is very powerful.
The old logo is in bold and all-caps which signals a big personality. On the other hand the new logo is lighter, friendlier, upper and lower case which makes the logo much more approachable. The old logo used deep monopolistic blue which has been replaced with brighter, less ominous cyan which creates a freshness and energy to the identity. In addition the military-style star has been replaced by a bright yellow spark which gives a feeling of contemporary, optimistic and lively. Finally the hyphenated Wal-Mart has changed to one work Walmart which make it feels like a proper name.
Well now the new logo brings a new image to the company but can Walmart change the whole perception that it holds previously? It would be a big makeover from store layout to the people at Walmart they all have to corporate to make the new identity a success.
The Dark Knight at IMAX
By Annie Wong | July 21, 2008
“The Dark Knight” has already won the critics this weekend and beat the box office of te “Spiderman” and it’s first week. Now to further their promotion, Warner Brothers are going to push the movie out to IMAX.
For the first time, a major studio release has been partially shot using IMAX cameras. “The Dark Knight” included six sequences that were filmed with IMAX cameras, included the opening six minutes.
Individual IMAX theatres are also ramping up the marketing. Moviegoers who see the most showings during the 75-hour blitz will win T-shirts, posters, IMAX free tickets and concession-stand coupons for drinks, candy and popcorn.
Anti-Smoking Campaigns Goes Viral
By Annie Wong | July 20, 2008
A society as a whole is becoming more and more aware of preventing kids from lighting up. The American Legacy Foundation started a “truth” campaign which uses viral marketing. The promotion includes bands like Cobra Starship, Diplo, Kaskade, Mix Master Mike and others featuring re-mix of songs. These songs are the core element of the foundation TV spots “Sunny Side” which parody the evils of smoking by pointing out the “hidden positives”
The below is one of their “Sunny Side” stork commercial.
Verizon Local Advertising
By Annie Wong | July 19, 2008
Verizon has just opened a new retail store n Boston and they are spreading the word out by word of mouth, blog chatter, local newspaper, and radio ads. The newly opened store is 6,600 square foot and provides consumers with a high-tech, hand-on experience with wireless voice, data, music and video services. There’s a total of 55 working phone, broadband services and kiosks which allows consumers for bill paying.
In addition, the local advertising will include ads in local newspapers and radio stations. It is also sending out street teams to attend local events in which they arrive at the events using vehicles wrapped in Verizon advertising.
The Mummy: Tomb of the Dragon Emperor, Another Big Movie Promo
By Annie Wong | July 18, 2008
With the big promotions of Dark Knights, now you can expect another large marketing campaign for The Mummy: Tomb of the Dragon Emperor. AOL and NBC Universal Pictures have teamed up to promote The Mummy via Moviefone.com. The promotion and sweepstakes will help build anticipation and buzz for The Mummy. It will include a series of eight online games The Dragon Emperor’s Challenge, it will include games like Yeti Throwdown, Silk Road Race etc. In addition the sweepstake will include daily giveaways and grand prizes valued at more than $20,000, which will include a trip for two to China to a family vacation to Universal Studios Hollywood or Universal Orlando or a deluxe home theatre system.
There will be several versions of ads that will be released in theatres and on NBC networks (NBC, USA, Bravo, and SciFi etc). It will also give away Papa John’s pizza gift certicates, the game for Nintendo Wii, and a deluxe edition DVDs of The Mummy Returns. For more information please visit moviefone.com/themummy.
Quiznos: Free Bag of Chips and 20 OZ Fountain Drink
By Annie Wong | July 17, 2008
To all Canadians who goes to Quiznos, the following is a coupon where you can get a free bag of chips and a 20 OZ. fountain drink. The offer ends July 31.
HBC Olympic TV Commerical
By Annie Wong | July 17, 2008
Well I’ved been taking about the sponsorships of the Beijing Olympics for the past few day, and today I was excited to see a clip with a Canadian company on it. HBC did a TV commercial for the event, and the commercial is by DraftFCB. Enjoy!
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