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Sumo Wrestler for the 2009 Subaru Forester
By Annie Wong | May 25, 2008
The 2009 Subaru Forester which is airing in Canada has a new idea in promoting their cars. The commercials shows a group of Sumo wrestlers having a little fun washing the dirty Forester; hosing one another, throwing sponges at each other and expressing their sexiness by letting their hair down and have their bare bottoms smacked by a towel. With a tagline “Japanese SUVs just got a little sexier.”
Credits: Campaign creation by DDB Canada with the help from The Corner Store
