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Hershey’s House of Bliss
By Annie Wong | May 27, 2008
Parties, an interesting promotion technique used by Hershey Co. to get the buzz around some of their products. During the April 25 weekend, they hosted a “House of Bliss” House Party to support its new Hershey’s Bliss chocolate line (Milk Chocolate, Dark Chocolate, and Milk Chocolate Meltaway) to sample and spread the interest as they rolled out in stores.
There were over 129,000 attendees and stories, photos and videos were posted online at houseparty.com/hersheysbliss to spread the news about the events and attendees’ reviews
