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The Mummy: Tomb of the Dragon Emperor, Another Big Movie Promo
By Annie Wong | July 18, 2008
With the big promotions of Dark Knights, now you can expect another large marketing campaign for The Mummy: Tomb of the Dragon Emperor. AOL and NBC Universal Pictures have teamed up to promote The Mummy via Moviefone.com. The promotion and sweepstakes will help build anticipation and buzz for The Mummy. It will include a series of eight online games The Dragon Emperor’s Challenge, it will include games like Yeti Throwdown, Silk Road Race etc. In addition the sweepstake will include daily giveaways and grand prizes valued at more than $20,000, which will include a trip for two to China to a family vacation to Universal Studios Hollywood or Universal Orlando or a deluxe home theatre system.
There will be several versions of ads that will be released in theatres and on NBC networks (NBC, USA, Bravo, and SciFi etc). It will also give away Papa John’s pizza gift certicates, the game for Nintendo Wii, and a deluxe edition DVDs of The Mummy Returns. For more information please visit moviefone.com/themummy.
