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Anti-Smoking Campaigns Goes Viral
By Annie Wong | July 20, 2008
A society as a whole is becoming more and more aware of preventing kids from lighting up. The American Legacy Foundation started a “truth” campaign which uses viral marketing. The promotion includes bands like Cobra Starship, Diplo, Kaskade, Mix Master Mike and others featuring re-mix of songs. These songs are the core element of the foundation TV spots “Sunny Side” which parody the evils of smoking by pointing out the “hidden positives”
The below is one of their “Sunny Side” stork commercial.
