Interesting

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McDonald’s: Spy Gear In Happy Meals

Friday, July 25th, 2008

From now to August 14, when you buy a happy meal in McDonalds kids can collect Spy Gears which is released in time with Wild Planet’s 10th anniversary the maker of the spy toys. Spy Gear gadgets includes secret wrist beam, spy guard motion alarm, spy disc defender, invisible message pen, rear view spy scope […]

Libby’s National Get Back to the Table Month

Wednesday, July 23rd, 2008

Libby’s has declared the month of September to be “National Get Back to the Table Month,” which encourages American families to eat more dinners especially canned vegetables together. In order to promote the theme they’ve enlisted country singer Sara Evans which recorded a Libby’s jingle. The jingle will be featured in spots on country music […]

Wal-Mart Makeover More Approachable The Correct Path?

Tuesday, July 22nd, 2008

Wal-Mart has changing their logo, does this new identity means a shift in Wal-Mart’s corporate identity? Changing the corporate identity is a dangerous movement and it need to be thought out carefully, but when done right it is very powerful.
The old logo is in bold and all-caps which signals a big personality. On the other […]

The Dark Knight at IMAX

Monday, July 21st, 2008

“The Dark Knight” has already won the critics this weekend and beat the box office of te “Spiderman” and it’s first week. Now to further their promotion, Warner Brothers are going to push the movie out to IMAX.
For the first time, a major studio release has been partially shot using IMAX cameras. “The Dark Knight” […]

Verizon Local Advertising

Saturday, July 19th, 2008

Verizon has just opened a new retail store n Boston and they are spreading the word out by word of mouth, blog chatter, local newspaper, and radio ads. The newly opened store is 6,600 square foot and provides consumers with a high-tech, hand-on experience with wireless voice, data, music and video services. There’s a total […]

The Mummy: Tomb of the Dragon Emperor, Another Big Movie Promo

Friday, July 18th, 2008

With the big promotions of Dark Knights, now you can expect another large marketing campaign for The Mummy: Tomb of the Dragon Emperor. AOL and NBC Universal Pictures have teamed up to promote The Mummy via Moviefone.com. The promotion and sweepstakes will help build anticipation and buzz for The Mummy. It will include a series […]

Consumer Stories Runs in Featured Visa’s Olympic Athletes

Wednesday, July 16th, 2008

As the time is crunching near the Olympic games, sponsors are ramping up their marketing efforts. Visa has been an Olympic sponsor since 1986, and to coincide to their sponsorship they run televisions, print and online advertising. This time around, it launched it’s online campaign on July 14 and has set up a website […]

Coca-Cola Largest Largest Marketing Campaign

Tuesday, July 15th, 2008

Coca-Cola is launching it’s largest ever marketing blitz around the Olympic games which is launched in 60 countries. It’s TV campaign is themed “Live Olympic on the Coke Side of Life,” which highlights the games’ host country. The packaging of Coca-Cola shows the aspects of Chinese culture to 180 countries.
As many sponsor of the […]

Go Daddy Reaches Canadians

Monday, July 14th, 2008

As GoDaddy.com will be an official broadcast sponsor of Canada it’s leading 24-hour all sports network for the NASCAR Napa Auto Parts 200 on TSN, they are offering .CA domain names. They are reaching out to the Canadian market with it’s new subsidiary, Go Daddy Domains Canada.

Funny Wii Fit Commercial

Sunday, July 13th, 2008

The following is a funny clip from YouTube “Why every guy should buy their girlfriend wii fit.”

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