Consumer Stories Runs in Featured Visa’s Olympic Athletes
By Annie Wong | July 16, 2008
As the time is crunching near the Olympic games, sponsors are ramping up their marketing efforts. Visa has been an Olympic sponsor since 1986, and to coincide to their sponsorship they run televisions, print and online advertising. This time around, it launched it’s online campaign on July 14 and has set up a website for consumers to share their stories of how Olympic athletes have inspired them to do great things. These stories will run alongside inspiring biographical stories of Olympic athletes already featured in Visa’s marketing. They are putting emphasis this time around on their online efforts, as the media landscape is changing they have high expectations that people will watch the Olympics via the Internet or mobile devices.
Coca-Cola Largest Largest Marketing Campaign
By Annie Wong | July 15, 2008
Coca-Cola is launching it’s largest ever marketing blitz around the Olympic games which is launched in 60 countries. It’s TV campaign is themed “Live Olympic on the Coke Side of Life,” which highlights the games’ host country. The packaging of Coca-Cola shows the aspects of Chinese culture to 180 countries.
As many sponsor of the game is concerned about China’s rack record on human rights and environmental issues, Coca-Cola did not considered adjusting or scaling back their marketing. Sponsors like Visa is shedding light away from China and only bringing a message regarding the Olympics’ ability to bring countries together.
Go Daddy Reaches Canadians
By Annie Wong | July 14, 2008
As GoDaddy.com will be an official broadcast sponsor of Canada it’s leading 24-hour all sports network for the NASCAR Napa Auto Parts 200 on TSN, they are offering .CA domain names. They are reaching out to the Canadian market with it’s new subsidiary, Go Daddy Domains Canada.
Funny Wii Fit Commercial
By Annie Wong | July 13, 2008
The following is a funny clip from YouTube “Why every guy should buy their girlfriend wii fit.”
Ray-Ban Public Stunt
By Annie Wong | July 12, 2008
Last week Ray-Ban hired a bunch of actors to freeze in Manhattan wearing its sunglasses. As it was in Manhattan, the general ublicized on the Internet. Usually marketers will host the public event and follow up with materials that the event happened, and plenty of news organizations would pick up.
Faceless Aliens Selling Cars?
By Annie Wong | July 11, 2008
As part the a upcoming campaign by the automaker Lotus, they had actors in mask that portrayed the image of faceless aliens. The message that the automaker were trying to convey is about the anonymity of humankind in the information age. Wonder how the car will actually look like, but in my opinion I don’t really see the correlation of faceless aliens and cars. But who knows there might be a surprise.
Harley Davidson Markets To Women
By Annie Wong | July 10, 2008
Harley Davidson’s sibling sport-bike maker Buell is reaching out to women, the company is giving away designer rings to women who buy their bikes, offering a new book aimed at women and launching a dealership program for women only. To qualify for the ring the women will need to graduate from Rider’s Edge, and purchased a new Harley-Davidson or Buell between June and October this year.
Harley-Davidson’t approach to reach women has been done for years but the efforts started to ramp up ever since 2003. They’ve advertised, publicized PR, held events for women at Sturgis and Daytona and launced a microsite Harley-Davidson.com/women riders, in 2004.
Huh? What’s That?
By Annie Wong | July 9, 2008
Since everyone is online nowadays, there are many new terms generated as a result. Nowadays when people are looking for things instead of saying I’ll search for it, they now say I’ll Google it. Well I’ve came across Cramer-Krasselt Top 10 newly coined words and found it interesting and would like to share it with everyone so the next time when someone say them to you, you’ll know what they mean.
1.Luxcession: v. - As the economy continues to hit consumers’ wallets affecting their purchasing choices, many mass-class luxury items are also taking a hit.
2.Dotcomrade: n. - A friend or acquaintance that you met online but have never met in person.
3.Greenwashing: n. - The practice of bogus environmental marketing.
4.Info Snacking: v. - Wasting time at work by surfing the Web.
5.Blacking Out: v. - To turn off any device that people can reach you with (cell phone, two-way, computer, home phone, morse code, etc.) in order to avoid someone.
6.Compunicate: v. - To chat with someone when you are in the same room, each on separate computers, and you talk via Instant Messenger instead of speaking to them out loud, in person.
7.Defriend: v. - To remove somebody from your established list of contacts, considered the ultimate snub on social network.
8.Generica: n. - Features of the American landscape that are exactly the same no matter where you go such as strip malls and fast food places.
9.Mouse Potato: n. - The online generation’s answer to the couch potato.
10.Googleganger: n. - Another individual with the same name as you whose records and/or stories are mixed in with your own when you Google yourself.
Legal Sea Foods Ad Offending Conductors
By Annie Wong | July 8, 2008
Legal Sea Foods had five ads created by DeVito/Verdi which were launched on the sides of the Green Line trolley in Boston which featured different types of fish hurling insults at passersby. After the ads were exposed, two of the five ads were considered offensive in the eyes of the conductors’ union, and requested to be removed.
The following is the offending ad copy that the conductor wants removed. “This conductor has a face like a halibut” and “Bite me.”
“It gets better. Legal Sea Foods then launched a radio ad apologizing to conductors. And by apologize, I mean the ad referred to the faces of conductors as resembling groupers and flounders, as opposed to halibut, the original offending fish.” Then the conductors’ union called for a boycott, as a respond Legal Sea Foods retaliate with a full-page ad that offers a free fish entrée to conductors.
The solution? The talking fish stayed in the ad copy but the words has been covered with “censored.”
McDonald’s Being Boycotted From The American Family Association
By Annie Wong | July 7, 2008
The American Family Association (AFA) has called for a boycott of McDonald’s whom refuses “to stay neutral in the cultural war over homosexuality. McDonald’s joined the National Gay and Lesbian Chamber of Commerce several months ago and placed an executive on the group’s board of directors, in addition to donating to the chamber.”
“We’re saying that there are people who support AFA who don’t appreciate their dollars from the hamburgers they bought being put into an organization that’s going to fight against the values they believe in,” Tim Wildmon, the association’s president, said yesterday.
In addition, Ford had ended a two year boycott with the association as stopped advertising in gay media. Target was boycotted earlier for substituting the word “holiday” for “Christmas” in their advertising campaign and Walt Disney Co. for its “embrace of the homosexual lifestyle.”
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