Penelope Cruz featuring in L’Oreal’s Ads
By Annie Wong | August 4, 2008
Penelope Cruz will be the new star in the L’Oreal ads launching the Bare Naturale Mineral Enriched Mascara. The brand also expands L’Oreal’s Bare Naturale mineral cosmetics collection which includes new Bare Naturale Gentle Mineral Powder, Gentle Lip Conditioner, and Gentle Mineral Eyeliner.
New Beginning for Ruby Tuesday?
By Annie Wong | August 2, 2008
Save the date for Ruby Tuesday for next Tuesday (August 5 at 3 PM EST)! The chain is planning to broadcast live on it’s website, a self-defeating explosion that will destroy one of its restaurants. The stunt is bringing on a new beginning of Ruby Tuesday with a tag line “It’s a brand new Tuesday.”
Tibet Seek Exposure Days From The Olympic
By Annie Wong | August 1, 2008
The 2008 Beijing Olympics are going to be in 7 days, and this year as the event is held in China there’s a full page ad in The New York Times urging at least one athlete to “speak up for Tibet.” The ad is placed by a group called Students for a Free Tibet and its allies in the International Tibet Support Network. The ad guide users to the web site in which suggested ways they could display solidarity with Tibet while at the Games.
Here is what they suggested:
Raise the Tibetan Flag
Wear or Present a Khata
Shave Your Head
Wear Team Tibet Gear
Wear a Rangzen Bracelet
Dedicate Your Medal
Fight Rising Gas Price with “Pulse Technology”
By Annie Wong | July 31, 2008
As the gas prices is on the rise, Enerpulse is introducing their “pulse technology.” Enerpulse makes unique kind of spark plug that generates more poser through “pulse technology.” “We were finding that more people who just had regular cars and were interested in fuel economy were buying our products,” Enerpulse’s marketing manager, Natalie Carter, tells Marketing Daily.
They’ve shifted their marketing strategy from stressing increased performance to stressing fuel economy. Their new print and televisions advertising campaign shows a gas pump as a boxer beating customer up. The tagline “Tired of getting beat up at the pump?” The overall message of the ad brings the message to consumers to “fight back” using the Pulstar spark plugs.
****SCAM**** TD Banknorth Treasury Management Services: Important Security E-mail
By Annie Wong | July 30, 2008
Adidas “Insider” Olympic Print Ad
By Annie Wong | July 29, 2008
For the upcoming Beijing 2008 Olympic Games is launching a print ad in Japan, Korea, Taiwan and Australia. Featured athletes in the ad includes Russian pole-vaulter Yelena Isinbayeva; American sprinter Tyson Gay; American track star Jeremy Wariner; South Korean weightlifter Jang Mi-Ran; and Taiwan taekwondo athletes Zhu Mu-Yen and Yang Shu-Jun. The print ad shows each athlete performing with multiple limbs which represents that the athletes are performing better as they received support from other people.
Nike Pulls Ad Due To “Fed Homophobic View”
By Annie Wong | July 28, 2008
Nike will pull ads “That Ain’t Right,” “Isn’t That Cute,” and “Punks Jump Up.” due to criticism that they “fed homophobic views,” according to the Oregonian. One of the ad showed one basketball player dunking over another. The crotch of the player dunking was planted firmly in the other player’s face. The tag line of the ad was “That Ain’t Right.” The ads were created by Portland’s Wieden + Kennedy agency.
McDonald Celebrating the Olympic Spirit with 2008 Olympic Champion Crew
By Annie Wong | July 27, 2008
McDonald created a campaign in which each crew member created a short video expressing his or her Olympic spirit in just five words. There are a total of 22 finalists competing. Now until August 7, consumers can go online to mcdonalds.com to vote for their favourite videos of members of the company’s 2008 Olympic Champion Crew. The winner of the video contest will be announced August 14. in Beijing during the Games while McDonald’s Olympic Champion Crew members are there.
OfficeMax, Penny Prank
By Annie Wong | July 26, 2008
OfficeMax’s newest campaign “Power to the Penny” is the exactly the name of it’s campaign. The price of a variety of school supplies offered are basically a penny. The TV spot “Penny Prank” footage, radio spots featuring Matt McCarthy.
McDonald’s: Spy Gear In Happy Meals
By Annie Wong | July 25, 2008
From now to August 14, when you buy a happy meal in McDonalds kids can collect Spy Gears which is released in time with Wild Planet’s 10th anniversary the maker of the spy toys. Spy Gear gadgets includes secret wrist beam, spy guard motion alarm, spy disc defender, invisible message pen, rear view spy scope and mobile message bot.
In addition, there will be a first spy gear board games, spy trackdown and spy wire. The games will arrive in late August which the Spy Video ATV 360™ hits the store.
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